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Now depending on the market capitalization and brand image of your company, this means you have the potential to double your customer base.You could coax these potential 50% users into shopping by ensuring their credit card information is not misused. 1) Use identifiable trust badges They are nice and reassuring and have the power to stop a user in his track when on a ‘Control W’ clicking spree.Just merely flaunting your trust badge on the homepage won’t do.
More than 50% of Internet users avoid buying online because they are afraid their financial information might be stolen.Instead, offer discounts that are marginally higher than your competitors and give them a price comparison chart.Cases of fake websites duping naive customers are not uncommon.So you will have to keep assuring the user that they are in safe territory all through the conversion funnel.Flash in a considerate message about how all their transactions are safe at the checkout page. used A/B testing to add a line about privacy information on its checkout page and increased sales by 15 percent.